Centinela Cocktails /
Brand development for Casa Centinela RTD cocktails.
Casa Centinela has become one of the most important tequila destileries in Mexico, born in Arandas, Jalisco in 1904 they have been committed to quality, flavors, stories and ideas. Overall an identity that connects with with the pride of what they produce, one of the best tequilas in the world.
We created a packaging that took inspiration in a vintage bold layout that represents the heritage of the brand but with a twist in the color palette representing Mexico´s folklore and the vibrancy of the cocktail scene. The product speaks to a younger audience as an introduction to tequila and the spirits world, we developed an identity that could capture the new and exciting road the company is heading.