Angus Butcher House /
Angus is one of the historic brands in the hospitality industry in Mexico with more than 44 years of history in the market.
We were tasked with the responsibility of redesigning an identity that communicates the quality of service and legacy behind Grupo Angus under a more minimalist and sober approach.
The new identity simplifies the composition of the logo to be reproduced more efficiently in both digital and printed collaterals. Inspired by the branding that is given to livestock, we created a previously non-existent monogram to celebrate the heritage of Grupo Angus throughout their 44 years of history.
The new brand seeks to enhance the entire customer experience with the highest quality of service and to be a an appealing option for younger audiences.