Pinche Mezcal /
The product arose from the passion the clients have experienced as foreigners living in Mexico for several years.
Pinche Mezcal is a product that captures the feeling of love, friendship, discovery and all the emotions Mexican culture has to offer. We wanted to express happiness, fun, the vibrancy and grandiosity of Mexico, the party, the Mexican way of life.
To achieve this complex task we created a system of icons that symbolize directly elements found in the Mexican culture and unique elements of San Luis Potosí the place were the Mezcal is produced rather than Oaxaca where 90% of the mezcal in Mexico is made, making Pinche Mezcal a unique product with care and passion behind in every step of its making.
LAD AWARDS / BRONCE