Coexist ® Records /
Coexist a record label and creative consultancy based in Jeddah, Saudi Arabia, owned by Saudi EDM legend Omar Basaad.
We designed an identity that reflects the values of the brand: high quality and professionalism.
For the logo we used a san serif with clean cuts, communicates values such as strength and honesty. The main idea to incorporate braille was to create a logo that depicts the brand intentions in a way it doesn't rely on visual memory only.
As well, we designed an icon system representing interactions when in contact with the brand; this gives dynamism and vitality. We see coexist as a multi-sensory company that draws references from the consumer’s sense of taste, touch, smell, and hearing.
Coexist, an entertainment company with high aesthetic value. Sense perception as a source of knowledge.