Coexist ® Records /

Coexist a record label and creative consultancy based in Jeddah, Saudi Arabia, owned by Saudi EDM legend Omar Basaad.

We designed an identity that reflects the values of the brand: high quality and professionalism. 
For the logo we used a san serif with clean cuts, communicates values such as strength and honesty. The main idea to incorporate braille was to create a logo that depicts the brand intentions in a way it doesn't rely on visual memory only.

As well, we designed an icon system representing interactions when in contact with the brand; this gives dynamism and vitality.  We see coexist as a multi-sensory company that draws references from the consumer’s sense of taste, touch, smell, and hearing. 

Coexist, an entertainment company with high aesthetic value.  Sense perception as a source of knowledge. 

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