Wilderton is a pioneer in the Non-Alcoholic spirits category, crafting bold, flavor-forward beverages that redefine the cocktail experience handcrafted in small batches from raw botanicals at America's first non-alcoholic distillery and tasting room.
Problem: Redesign Wilderton's packaging to seamlessly integrate into the vibrant and sophisticated world of the spritz.
Assignment: Create a package presentation for Wilderton that aligns with the attitudes, emotions, and behaviors of aperitivo (especially spritz) usage.
Solution: We approached this challenge by redesigning Wilderton’s packaging to encapsulate the essence and semiotics of Aperitivo, redefining its role within the spritz culture. Guided by a strategy to align Wilderton with the attitudes, emotions, and behaviors of aperitivo usage and occasions, we created a design that deeply resonates with these social and sensory moments.
Drawing inspiration from bold botanicals and craft-quality production, the new design elevates Wilderton’s narrative, positioning it as a cornerstone in the Non-Alcoholic spirits category.
Central to the redesign is an evocative illustration inspired by the enchanting Hood River region, inviting consumers to step into the magical world of Aperitivo. This visual captures the allure, warmth, and vibrancy of golden-hour moments, evoking a sense of elevated relaxation and connection.
Wilderton’s refreshed identity seamlessly aligns with the growing trend of flavor-forward, wellness-inspired beverages, offering a memorable and transformative aperitivo experience that celebrates modern lifestyles.
