Extra Añejo Cuban Rum
We conceptualize over the idea of rebirth, of restoration, and the process of creating creating an exquisite rum.
We found our concept in Scarabs which symbolize the rebirth, the renewal of the mind and that change is coming.
They also symbolize good fortune, hope, restoration of life, and regeneration. It is a symbol of immortality, resurrection and metamorphosis.
It was a perfect fit of what we wanted to represent into this label and into the project in general. A solid narrative represented in an eye catching label that is instantly recognizable and different.