Wilderton is a pioneer in the non-alcoholic spirits category, crafting bold, flavor-forward beverages that redefine the cocktail experience.

We approached this challenge by redesigning wilderton's packaging to encapsulate the essence and semiotics of aperitivo, redefining its role within the spritz culture.

Guided by a strategy to align wilderton with the attitudes, emotions, and behaviors of aperitivo usage and occasions, we created a design that deeply resonates with these social and sensory moments.