Inspired by the rich heritage of the Huachichiles tribe of northern Mexico and the universal tradition of using painting as a symbol of belonging, we embarked on a journey to create a branding system for Tribos that embodies this profound sense of connection.

Our design process was deeply anchored in the tribe's traditional patterns and face paintings, translating these cultural elements into a visual system that distinguishes each wine variety.

This foundation allows the brand to celebrate the concepts of belonging and being part of something greater, all while embracing the joy of life and tasting an exquisite glass of wine.