Embracing minimalism, our focus was on enhancing brand recognition throughout the rebranding process.

Streamlining the brand to its essence, we made the strategic decision to simplify the name, recognizing that "Jacques" was easier to remember.

Our strategy was deeply anchored in honoring heritage and tradition while injecting a contemporary flair. With a clear objective in mind, to reshape perceptions of Mexico and to encapsulate its modern essence, we embarked on a meticulous redesign journey.