We reimagined the cinema experience for Cinemex Platino by redefining the spatial and sensory codes of the VIP theatre. Following a competitive selection process, our studio was awarded the commission to lead this ambitious transformation tasked with envisioning a flagship concept that could embody the next chapter of cinematic luxury for the brand.

Rather than adhering to conventional typologies typically characterized by dark, monolithic interiors found in VIP Cinemas we conceived a new architectural and interior design language aligned with the elevated promise embedded in the name “Platino.”

Rooted in the symbolic power of Cinemex’s iconic red, we reinterpreted this chromatic identity into a luminous and immersive environment. Light becomes architecture: guiding, sculpting, and activating the space. Through modular strategies, atmospheric layering, and refined materiality, the design creates a dialogue between intimacy and spectacle—composing a spatial narrative of elegance, fluidity, and emotional resonance.

Beyond a single site, this project establishes the architectural blueprint for all future Cinemex developments across Mexico through 2025 and beyond setting a new standard for one of the largest cinema chains in the world.

Our initiative required a systemic and visionary approach, capable of integrating brand identity, guest experience, and operational complexity into a cohesive, future-forward spatial framework.

Now open across selected Cinemex in the country and future openings incoming.