Our friends at Altos Tequila invited us to design a launch kit for their global rebrand — one that reflects the brand’s DNA: authentic, handcrafted, and proudly Mexican.

Drawing inspiration from the tradition of rótulos, we developed a case reminiscent of an artist’s toolkit and collaborated with master rotulista Alina Kiwila to bring it to life. 

The result was 168 fully hand-painted, one-of-a-kind kits, rooted in Mexico’s expressive street art tradition and designed as a complete unboxing experience from start to finish.

In addition to the handcrafted case, we introduced a new brand signifier and custom illustrations for the Altos universe. 

Each element was thoughtfully curated to elevate the kit from a functional package to a storytelling artifact one that celebrates the authenticity of Altos while embodying its renewed global identity.

Ultimately, this launch kit served not only as a communication piece but also as a collector’s object: a tangible expression of Altos Tequila’s essence. A piece of Mexico, distilled into a one-of-a-kind box and shared with clients all over the world.