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Zacate

Rebel / Disruptive / Passionate

Zacate is an emerging brand promotion company based in Mexico City, run by young people who challenge what is already established. The main insight of the project was to create a " Rebellious" look, which we aim by using hand lettering and brush strokes to emphasize that the company is here to make things their own way.

The brush strokes helped to create a dynamic identity system, which is easy to maintain and adapts to different platforms and messages.

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